London, UK, 24 Aug 2011 - Nikon today announces its first camera designed specifically for outdoor use. Waterproof, shockproof and freeze-proof, the COOLPIX AW100 is robust enough for any activity, and will deliver stunning images whether you are skiing or snorkeling. The COOLPIX ‘All Weather’ (AW) category will join the three existing COOLPIX segments of Style (S), Performance (P) and Life (L) cameras.
“With the COOLPIX AW100, we’ve designed a camera that is as ready for adventure as you are,” comments Nicolas Gillet, Product Manager for Consumer Products at Nikon Europe. “It’s built for action all year round, but crucially it still has all of the technology you’d expect from a Nikon compact camera, so it delivers stunning images no matter what situation you are in.”