Nikon UK is pleased to announce an exciting new TV sponsorship of popular daily Channel 4 TV show, Hollyoaks, which forms part of its wider TV advertising campaign.
The sponsorship of the modern soap supports Nikon’s COOLPIX compact camera range and airs from 3rd May - 30th September 2010. The COOLPIX sponsorship will be featured on the daily show on Channel 4 and E4, as well as the weekly Saturday omnibus on E4.
The focus of the sponsorship is Nikon’s COOLPIX S3000, a 12.0 megapixel stylish, feature packed compact camera that is affordable and universal in its appeal. With a range of seven different colours the compact camera suits image conscious photographers who want to achieve stunning results.
Nikon’s I AM messaging is pivotal to the sponsorship, reflecting the fun of taking pictures with the COOLPIX S3000. The visuals feature a behind the scenes look at a lively party scene, typical of those featured on Hollyoaks, and a snapshot of a moment that is summarised with the I AM: A PARTY ANIMAL message.
Jeremy Gilbert, Group Marketing Manager at Nikon UK says: “Hollyoaks provides the perfect demographic to which we are able to communicate the strengths of the COOLPIX S3000 camera. We are excited to be engaging with this new audience and look forward to seeing how viewers respond to the COOLPIX S3000 as a fun, easy to use, individual camera.
He adds: “The sponsorship is an ideal platform on which to communicate Nikon’s I AM messaging, in that we are able to visually demonstrate the emotional side of photography and how it fits into your lifestyle.”
Hollyoaks is one of the only long running dramas to attract and sustain a lucrative 16-24 audience, setting new trends with brave direction and ground-breaking visuals. Credited for powerful performances, award winning story-lines and beautiful people; Hollyoaks is one of the most stylish and contemporary long running drama on our screens.