Nikon UK is please to announce the COOLPIX S710, a top quality, high-performance digital camera with 14.5 effective megapixels.

The COOLPIX S710 includes a 3.6x optical zoom covering a wide-angle 28 mm, four exposure modes (P/S/A/M) to allow users to fully control the camera settings or it can simply be left up to the camera to decide the best settings with Scene Auto Selector. Four anti-blur features ensure sharp images at all times, even for objects on the move: lens-shift Vibration Reduction (VR), sensitivity range up to ISO 12800, Best Shot Selector and Motion Detection. Thanks to its Face-priority AF, the camera can recognise up to 12 faces, so you’ll be sure to get that perfect group shot. Selecting a shot is easy with its extra-large 3-inch wide-viewing angle TFT monitor with anti-reflection coating. With advanced features and superior portability, this is the camera for those looking for top-level images and sophisticated design.

Exposure modes that offer greater creative freedom

Four exposure modes accessed via the Rotary Multi Selector provide greater control. Programmed Auto [P] mode automatically selects shutter speed and aperture for optimal exposure. Shutter-priority Auto [S] lets the user select shutter speed while the camera sets the optimal aperture. Aperture-priority Auto [A] offers 10-step manual control over the aperture setting to let the user decide depth of field. And Manual [M] exposure mode provides full control over both the shutter speed and aperture settings.

The COOLPIX S710’s new Scene Auto Selector provides carefree shooting in a variety of scenes by automatically distinguishing the setting and then selecting the scene mode appropriate to that situation. Smile Mode helps to faithfully record precious smiles in the brief instants they appear.

Optical VR image stabilisation helps ensure clearer results

Optical lens shift VR (Vibration Reduction) is field proven technology originally developed for Nikon SLR camera lenses. It counteracts the effects of camera shake in lower light or when shooting unsteady subjects to help achieve sharper results and allow shooting at shutter speeds as much as three stops slower without blurring the image. Active full time, it stabilises images displayed on the 3.0-inch LCD monitor for easier framing and more reassured shooting.

When the COOLPIX S710 detects camera shake or subject movement while shooting, it automatically selects a higher ISO sensitivity setting to enable the use of faster shutter speeds. In doing so, it reduces the possibility of image blur to help provide sharp pictures.

Light sensitivity can be manually set as high as ISO 12,800*. In Auto Mode, ISO control automatically selects the optimal sensitivity setting for the shot across a range up to ISO 1600. High ISO Sensitivity Auto is also available across a range of ISO 100 to ISO 3200.

* ISO 6400 and 12,800 are available only for image sizes of 3M (2048 x 1536) or smaller.

Large 3.0-inch LCD monitor for quality viewing and menu operation

Almost defying the compact body proportions of the COOLPIX S710 is a high quality 3.0-inch LCD monitor. Features include 230k-dots of high resolution, a wide-viewing angle of 170 degrees, a protective acrylic panel that prevents scratches and fingerprints, and anti-reflection coating for better display in bright situations.

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