11-02-2009

Nikon Wipes the Board at the Amateur Photographer Awards

Nikon UK picked up five awards at the Amateur Photographer awards ceremony held last month, with the D700 taking the coveted ‘Product of the Year’ title.

The competition was tough but the D700 fought off other models with higher pixel counts to pick up a total of three awards including ‘Product of the Year’, ‘High-End Digital SLR of the Year’ and ‘Forum Product of the Year’, as voted for by members of Amateur Photographer magazine’s online forums. In AP’s words, the D700 “takes the best bits of the D3 including the sensor and the AF, white balance and metering systems and incorporates them in a smaller, lighter, less expensive body aimed at enthusiast photographers” (Amateur Photographer, 14th February 2009)

Jeremy Gilbert, Group Marketing Manager at Nikon UK says: “We are delighted to walk away with five awards this year and are pleased that our products have been recognised for their performance by both the AP team and members of the forums.”

Nikon’s D90 also won the ‘Enthusiast-Level Digital SLR of the Year’ award and AP’s technical team praised the inclusion of an HD video recording function and the adoption of core systems found in Nikon’s professional DSLRs. Finally, the 60mm F2.8G ED AF-S MICRO NIKKOR won the ‘Fixed Focal Length of the Year’, being described as “a first-class optic with outstanding performance right across its focus range” by Amateur Photographer’s Photo Science Expert Geoffrey Crawley.

The winning products will be on display on the Nikon stand, (stand D40, Hall 9) at the Focus on Imaging show, at Birmingham’s NEC from 22-25th February 2009.

For more information about the Amateur Photographer awards please visit: www.amateurphotographer.co.uk