09-09-2008

Nikon teams up with leading athletes

Nikon UK is pleased to announce a new partnership with international sport for development charity, Right To Play, for a joint initiative that will see leading sportsmen and women capture their individual sporting experiences on camera in a bid to support the charity.

A host of world-class athlete ambassadors, including the UK’s number one tennis star, Andy Murray, Olympic Gold medallist Tim Brabants, Britain’s best skier Chemmy Alcott, and also London Wasps and Samoa’s Dan Leo have for the past few months been recording their unique experiences at major sporting events using Nikon digital SLR cameras. The images will offer exclusive ‘behind the scenes’ visual access to the rituals and routines of these athlete ambassadors giving people a unique glimpse into the life of a top level athlete.

Chris Robinson, UK Director for Right To Play, says: “Right To Play aims to improve the lives of children in the most disadvantaged areas of the world by using the power of sport and play for development, health and peace. Through the funds raised by this exciting project, Right To Play, our fantastic athlete ambassadors and Nikon are trying to create a healthier and safer world through the power of sport and play".

The photographic project will ultimately help to raise the profile of the charity by offering this exclusive view into the lives of top athletes whose images will be exhibited for one week , starting Tuesday 4th – Tuesday 11th November 2008. The images will then be auctioned off to raise money for the charity. Prints will be available to purchase soon at www.righttoplay.org.uk, so watch this space.

Jeremy Gilbert, Nikon’s Marketing Manager at Nikon UK adds: “We’re proud to be a part of this project, and to be able to provide the equipment and resources needed to help achieve Right To Play’s goals. Our involvement will mean that we are able to offer the public an insight into the mixture of hard graft and thrill that comes with being an athlete, especially after such a successful year at the Olympics in Beijing.”

Athlete ambassadors to include:

Andy Murray: UK’s number one tennis star

Mo Farah: European silver medallist and European Cross country champion. UK male athelete of the year 2006 and Britain’s number one middle distance runner.

Liz Yelling: British Olympian and Britain’s number two marathon runner

Chemmy Alcott: British winter Olympian, 5 time national champion and Britain’s number one alpine skier.

Sebastian Foucan: Founder of free running, star of Jump Britain and Casino Royale.

Ade Adepitan: British wheelchair basketball player and 2004 paralympic bronze medallist.

Dan Leo: London Wasps, Samoa, and Pacific Islanders Rugby Union player.

Tim Brabants: Olympic bronze medallist, world and European flat-water canoeing champion.

Ben Ryan: Head coach of the England Rugby Union Sevens

Exhibition

4th – 11th November 2008 at Ideas Generation, please see link below for details

http://www.ideageneration.co.uk/generationgallery.php

Right to Play

Right To Play uses specially-designed sport and play programmes to improve health, build life skills, and foster peace for children and communities affected by war, poverty, disease. Working in both the humanitarian and development contexts, Right To Play has projects in more than 20 countries in Africa, Asia and the Middle East. For more information about the charity and its programmes, please visit www.righttoplay.org.uk

Nikon UK Ltd

The athletes used the 10.2 megapixel Nikon D40x and Nikon D60 digital SLR cameras to capture their experiences.