07-08-2008

NEW - COOLPIX S610 and S610c

Nikon UK is pleased to announce the COOLPIX S610 and S610c. The 10 megapixel S610 and S610c are incredibly fast, boasting the world’s fastest start-up time in their class*, and are also packed with a wide-angle 4x zoom. The COOLPIX S610c’s wireless LAN connectivity makes uploading pictures to the internet easy.

Easy operation makes them simple to use and both cameras offer advanced features that include Scene Auto Selector, a first for Nikon COOLPIX models. The camera automatically selects the most appropriate Scene Mode such as portrait, landscape, night setting, or close up. Photographing moving subjects such as children or pets is made easy with the Active Child Mode setting that automatically keeps moving subjects in sharp focus. Smile Mode, which automatically takes a picture when the person in focus smiles, will ensure you never miss a smile again. The S610c is the world’s first compact camera compliant with WPS (Wi-Fi Protected Setup), which makes for effortless and secure connectivity to Wi-Fi routers to allow quick and easy on-line storage and sharing of digital pictures via Nikon’s my Picturetown.

The elegant aluminium bodies with sharply-cut contours on both cameras makes them attractive to look at and easy to handle. The cameras both have a large 3-inch TFT monitor and four functions to reduce blur: Lens-shift Vibration Reduction (VR), high ISO (up to 3200) and Best Shot Selector.

*Among compact digital cameras with a zoom lens covering 28mm (35mm-format equiv.) and optical VR function (as of 7 August, according to research conducted by Nikon Corporation)

Automated and optimised shooting modes

In addition to Active Child Mode and Nikon’s new Scene Auto Selector, Smile Mode also helps enhance the carefree shooting experience by faithfully recording precious smiles in the brief instants they appear whilst Food Mode makes it easy to capture delectable close-ups of cuisine.

Optical VR image stabilisation that delivers clearer results

Optical lens shift VR (Vibration Reduction) is field proven technology originally developed for Nikon SLR camera lenses. It counteracts the effects of camera shake in lower light or when shooting unsteady subjects to help achieve sharper results and allow shooting at shutter speeds as much as three stops slower without blurring the image. Furthermore, Motion Detection automatically selects a higher ISO sensitivity setting to enable faster shutter speeds, and reduces the possibility of image blur for sharper pictures.

Built-in wireless connectivity to myPicturetown (COOLPIX S610c)

Nikon’s myPicturetown service can be accessed easily using the built-in Wi-Fi support of the COOLPIX S610c. myPicturetown offers “anytime, anywhere” access that allows uploading, categorisation and sharing of photos directly from the camera. Its Picture Bank function provides secure storage, while Picture Mail can trigger email notifications to friends anywhere. In addition, myPicturetown allows simple posting of links to blogs and websites, as well as full-screen slideshow viewing.

For full specification for the S610 please click here

For full specification for the S610c please click here