Nikon repeat success at the TIPA Awards

Nikon is delighted to have won two TIPA awards this year, in the categories for Best D-SLR Advanced (D90) and Best D-SLR Professional (D3x).


TIPA, or Technical Image Press Association, is Europe’s leading image press association. Its awards are chosen by Europe’s 29 leading photographic magazines in 13 countries and given to products that the jury consider to be the very best in their category in terms of overall quality, performance and benefit for the defined end-user. The awards further underpin Nikon’s leadership position in high-end photography and recognise the company’s continued pursuit of excellence.


Robert Cristina, Manager Professional Products at Nikon Europe comments: “We are delighted that our flagship FX format camera, the D3x, has been so successful. Its extremely high imaging resolution has raised the bar for professional commercial, fashion and stock photography. And the result here at TIPA speaks for itself: this is without doubt our highest-quality camera to date.”


Jordi Brinkman, Product Manager for Nikon Europe says: “The D90 is a groundbreaking DSLR product, boasting world-first HD movie technology. It’s a camera that will appeal to all passionate photographers looking for the next step in creativity, and we are proud to have had it recognised by such a prestigious organisation.”


Best D-SLR Professional: the Nikon D3x

The TIPA jury comments: “Modelled on the D3, the Nikon D3x with a 24.4mp 24x36mm sensor was made for highly skilled professional photographers. Beautifully built, with a superb 100% viewfinder and a reassuringly comfortable grip, the D3x combines very high resolution and sensitivity - a great feature for quality, high-end photography.”

Best D-SLR Advanced: the Nikon D90

The TIPA-jury comments: “With its compact body, the Nikon D90 offers a true marriage of technology and innovation in its HD movie making capabilities. Its CMOS sensor offers the definition and quality of the successful D300 for a much lower price. A truly sturdy and DSLR, suitable for all terrains.”


Nikon continues to develop excellent products in its ambition to be the manufacturer and partner of choice for photographers at all levels.