Powered by the breakthrough Bluetooth® low energy, SnapBridge enables seamless, always-on sharing
Amsterdam, The Netherlands, 5th January 2016: Nikon Corporation is pleased to announce the launch of SnapBridge via Bluetooth low energy – a breakthrough innovation offering always-on wireless connectivity with smart devices. Nikon unveiled this progressive software at CES® 2016, as part of its innovation roadmap.
Building on Nikon’s heritage of pushing the envelope for innovation in the imaging field, this move raises the bar yet again because the Bluetooth-powered connectivity of SnapBridge is seamless, energy efficient and provides photographers with a wealth of convenient, connected services.
This technology signals Nikon’s focus on building up innovations in the software area, establishing the camera as part of the ecosystem of personal devices. SnapBridge will be a standard feature in almost every Nikon camera from 2016 onwards.
“Images are very much at the centre of communication and the camera should be as well. Our SnapBridge innovation connects Nikon cameras to personal devices for constant communication. That is what it truly means to create a universal language of photography,” said Tadashi Nakayama, Corporate Vice President, Sector Manager of Marketing Sector, Imaging Business Unit, Nikon Corporation.
SnapBridge via Bluetooth low energy enables the continuous and immediate transfer of images from the camera to a smart device as they are captured in real time, transforming photography into a social, connected experience. This is achieved automatically without the need to activate image transfer from the camera, while also keeping power consumption low for both devices. Users can also continue to enjoy mobile internet connectivity during image transfer, allowing them to check their e-mail or access social media while syncing their photographs.
The pairing of Nikon cameras and smart devices begins with the SnapBridge application, available for iOS and Android TM on Apple AppStoreSM and GooglePlayTM*.
*App will be downloadable directly from the Nikon website in China.