01-08-2016

MEET YOUR IDEAL HOLIDAY CAMERA: THE NEW WATERPROOF & SHOCKPROOF COOLPIX W100

Amsterdam, The Netherlands, 1st August 2016: Nikon’s COOLPIX range of compact cameras has a new addition that’s made for adventure at home or abroad – the 13.2-megapixel COOLPIX W100. You can swim or dive with it as deep as 10m underwater¹, plus it’s shockproof to 1.8m², cold-resistant to -10°C³ and dustproof⁴, so it can be carried anywhere without a care.

Shoot high-quality photos and share instantly with SnapBridge, which automatically transfers images to your smart device for easy storage and social sharing while on the go. Utilising Bluetooth®⁵ low energy (BLE) technology, SnapBridge maintains a constant, low-power connection between your COOLPIX W100 and your smartphone or tablet, to give you easy control over your photographic life. Full HD movies (1080p) with stereo sound are recorded at the touch of a button, with Electronic VR (Vibration Reduction) keeping videos smooth and clear.

Incredibly simple to operate, the COOLPIX W100 has dedicated one-touch buttons and an easy-to-use interface, plus a special children’s menu making it suitable for photographers of all ages. Select Easy auto mode to let your camera optimise all its settings for you, giving you great images every time, and you can frame shots clearly with the 230k-dot 6.7cm/2.7in TFT LCD monitor – even in low light or direct sunlight.

Perfect portraits have never been easier both above and underwater. The Smart portrait system activates features like Face-priority AF, which automatically detects your subject’s facial area and focuses on it, whilst the Underwater face framing takes shots automatically when it detects people’s faces in the sea or pool.

Introducing the new waterproof and shockproof camera, Ines Bernardes, Product Manager for COOLPIX at Nikon Europe, said: “The COOLPIX W100 gives you quality photos and Full HD movies with worry-free durability, so you can relax knowing that your camera is built to withstand an unexpected drop or a dip in the pool. Wherever you travel, SnapBridge can automatically sync images via Bluetooth®⁵ low energy (BLE) technology to your smartphone or tablet for instant sharing or storage. Easy, intuitive operation makes it the ideal choice for shooting on the go and a child-friendly menu means photography can be fun for the whole family.”

¹ JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10m/33ft).
² (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock).
³ Down to approximately -10°C (14°F.)
⁴ JIS/IEC protection class 6 (IP6X) equivalent.
⁵ The Bluetooth® word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation is under license.